Topic
Growth by acquisition
Roland Frasier sorts acquisitions by the goal the business needs to achieve, then picks the acquisition that moves that goal. The Acquisition Wheel connects those goals to customers, leads, infrastructure, order value, lifetime customer value, profit margin and innovation.
Articles
Common questions
How does acquisition led growth work for a small business?
Sort acquisitions by the goal you are trying to achieve, then pick the acquisition that moves that goal.
The Acquisition Wheel: the seven kinds of acquisition and which one you need
The categories: more customers, more leads, more infrastructure, higher AOV, higher LCV (lifetime customer value), higher profit margin, and innovation.
Buy vs build: when buying a company beats building the capability
Roland Frasier has done hundreds of startups and prefers acquisitions. An existing business already has customers, sales, profits, systems, vetted employees and a brand people know, and there are far more ways to fund an acquisition than a startup. He has cataloged more than 220.
